With over 270 exhibitors and about 5,000 visitors, Tire Technology Expo 2017 lived up to it s reputation as Europe’s biggest tyre industry event. The three-day event held on February 14-16 drew some of the biggest names in the industry to Messe Hanover in Hanover, Germany. The Conference running parallel to the exhibition saw 138 speakers presenting technology-related papers.
Organised by UKIP Media Events led by Tony Robinson, Tire Technology Expo 2017 saw exhibitors showcasing latest technology and futuristic innovations that can change the way tyres are manufactured. Growing competitive pressure worldwide is forcing the tyre industry to exploit all opportunities to systematically increase efficiency. Products displayed at the exhibition reflected this focus on efficiency enhancement.
A new addition to the conference part was the Tire Business Strategy Conference, where business and technology issues facing tyre and vehicle manufacturers converged. The Scientific and Technical Conference was elaborate on all three days.

Awards for excellence

German tyre giant Continental won Tire Manufacturer of the Year Award, beating off stiff competition from Hankook, Michelin and Yokohama. This is the second time Continental have won this award, first picking up the accolade in 2014.
Bridgestone’s Examation tyre assembly system was given the Tire Manufacturing Innovation of the Year Award in recognition of scientific and technological excellence in tyre manufacturing. Examation combines revolutionary artificial intelligence with information and communication technologies, for improved quality and enhanced factory productivity.
VMI, world’s leading supplier of machinery for tyre manufacturing, received the Tire Industry Supplier of the Year award. The award was received by Harm Voortman, President and CEO of the VMI Group.
Sumitomo Rubber’s Advanced 4D Nano Design bagged Tire Technology of the Year Award this year. Advanced 4D Nano Design makes is possible to perform highly realistic simulations of the complex internal structures and behaviours of rubber materials at the nanoscale.
Versalis/Genomatica won the Environmental Achievement of the Year award for its long-term project to create renewable butadiene. The companies embarked on the joint venture in a bid to address concerns around potential butadiene shortages and price increases.
Professor Gert Heinrich, Leibniz Institute for Polymer Research, Dresden, was honoured with Lifetime Achievement Award.