Apollo Tyres Ltd has launched a digital campaign titled ‘#EarnTheJersey’ as part of company’s association with Manchester United. This innovative campaign is based on the saying, “A Jersey is always ‘EARNED’ and never ‘GIVEN’,” which is particularly true at Manchester United, the company says in a Press release.
Along with creating brand awareness about Apollo Tyres’ association with Manchester United amongst the Indian football and Man Utd fans, the key objective of the campaign is to also leverage the partnership with one of the world’s biggest football clubs to engage with company’s own consumers.
#EarnTheJersey is a competition through which a fan can truly ‘Earn’ their Manchester United jersey by ‘Going The Distance’ and proving that they deserve it. Users, once they download the augmented reality app from Google Play or iOS store, can collect Manchester United Jerseys by scanning the Apollo Tyres’ logo at different locations. Lucky winners will earn signed jerseys, footballs and other merchandise.