Gurvir Singh, an upcoming rubber entrepreneur, is all set to build on the business reputation in rubber trading established over the years by his resourceful father, Jasbir Singh Chawla

Gurvir Singh was a six-month-old tiny tot when his father, Jasbir Singh Chawla, moved from native Punjab to Mattancherry, Kochi, the commercial hub of Kerala, in 1990, to start the rubber trading business.
Jasbir Singh founded the company — Calcutta Chrome & General Trading Co. — which later became reputed rubber dealers in ISNR20, RSS5, Spot Grade, EBC, Latex, Skim Rubber etc. He became popular in Mattancherry not only for his roaring business but also for his philanthropic activities and active role in trade bodies such as the Indian Chamber of Commerce & Industry, Kochi, of which he is the past President.
For the Singhs, Kochi is their “first home”. Gurvir did his schooling in Kochi and graduated in Commerce from MG University. After graduation, Gurvir took active interest in his father’s business. His upbringing in Kerala helped him to have proficiency in Malayalam, which proved to be an added advantage for him in interacting with local people and dealers.
Young and enterprising Gurvir is now all set to build on the business reputation assiduously established over the years by his resourceful father.
Gurvir has now formed a new company – Gurjas India – to take the rubber business to new heights. He has many plans up his sleeves which include adopting new technology to promote business, evolving new standards for quality, adding new collection centres for rubber etc.
Gurvir proposes to open an office in the Northeast to take advantage of the expanding rubber cultivation in the region. He hopes to source quality rubber from the Northeast.
Gurvir’s most ambitious plan is to open an ISNR factory in Kerala for which he is doing the ground work. The factory will do backward integration and undertake some manufacturing.
He has high hopes on Goods and Services Tax (GST) which is expected to be rolled out from July 1, 2017. GST will benefit the rubber sector as it does away with multiplicity of taxes and rates imposed by various states, he says. But excessive import of rubber from other countries, especially China, is a dampener. Domestic players get less orders as a result, he adds.
On the lighter side, Gurvir Singh is not only a good eater but also a noted food critic in the social media and contemporaries. Leading hotels and restaurants call him for food tasting. His other passion is cycling.
What is the greatest lesson he has learnt from his father? Pat comes the reply: “Don’t take decisions in a hurry. Do proper planning and calculation before you take the plunge. In other words, look before you leap.”