UK based Davanti Tyres has inked a commercial partnership deal as Everton Football Club’s official tyre partner from 2017. A three-year commercial sponsorship deal was signed in August 2017 between Alan McTavish of Everton Football Club and Peter Cross, General Manager, Davanti Tyres. This initiative is to focus on the next stage of Davanti’s global brand development.
Davanti Tyres was launched in 2015. The brand now carries over 10 different patterns of tyres ranging from smaller passenger cars, heavy duty commercial taxis/van tyres, to high-performance SUV/4×4, and winter tyres.
“Growth in the global market is key to our expansion plans and this partnership allows us to collaborate with the club on a number of projects to promote our brand in conjunction with the globally recognised Everton brand,” said Peter Cross, General Manager at Davanti Tyres.
Since its launch, Davanti Tyres has grown in size and now sells its products on five continents, with offices and sales teams in the UK, China and Germany.
“Everyone at the Club is looking forward to collaborating with Davanti, both here in the UK and globally in their key markets. Through a strategic and creative activation programme, we can really bring this partnership to life,” said Alan McTavish, Everton’s Head of Commercial Partnerships.