Apollo Tyres has been signed as the official tyre partner by the Crystal Palace Football Club. This partnership entitles Apollo Tyres to have a significant presence at all the Club’s Premier League and domestic cup matches, helping the tyre major to grow its visibility and presence across the world. Apollo Tyres will run a series of campaigns that will include social media, consumer events and exclusive content to further raise its profile as one of the leading tyre manufactures.
Apollo Tyres, which is over forty years old, has a manufacturing presence in Asia and Europe. The company exports to more than 100 countries and is backed by a global workforce of about 16,000 employees.
“We are excited to welcome Apollo Tyres into our expanding partnership portfolio and to build on our recent high-profile announcements by introducing a leading player in the Tyre Industry. The continued rate of growth of the Club’s international fanbase and reach around the world, combined with Apollo’s expansion and development into new territories, makes this an ideal platform for both parties to continue this growth. Everyone at the Club is looking forward to taking part in what we are certain will be an exciting partnership, and a long and successful relationship with Apollo Tyres,” said Barry Webber, Commercial Director, Crystal Palace FC.
Marco Paracciani, Chief Retail and Marketing Officer, Apollo Tyres said that the association with Crystal Palace FC is an indication of the company’s growing affiliation with football and allows us to engage with the large fan following, especially the youth.