JK Tyre & Industries Limited constructed more than 1100 toilets in rural areas in 17 villages in Rajasthan, Madhya Pradesh, Tamil Nadu & Karnataka states in India where its manufacturing plants are located. The company has invested in building sanitation infrastructure in rural areas to help India become open defecation-free by 2019.
By providing basic amenities such as clean toilets and water, JK Tyre aims to create a long-term sustainable solution to this issue.

The company has been working to drive awareness around the building and usage of toilets, and has invested in the construction and renovation of school buildings, anganwadis, community centres and public toilets to facilitate better sanitation facilities. The company plans to construct around 2000 individual household toilets in 2017-18 financial year. JK Tyre officials put a check mechanism in place to ensure the maintenance and upkeep of the newly-built toilets by monitoring the conditions and water supply at periodic intervals.

“We have adopted an integrated two-pillar approach to address the problem of open defecation. We partnered with different stakeholders, including the government, to work towards removing inconveniences in the proper maintenance of sanitation facilities, such as accessibility to water and hygiene in the use of a toilet. Our aim is to work with the government to establish easily accessible individual household toilets in rural areas so that India can become an open defecation-free nation by 2019. By building toilets in public places, particularly in schools, we also wanted to address another important issue that concerns security of girls and of their dropouts due to a lack of toilets,” said Pradyumna Pandey, Vice President-HR, JK Tyre.