TVS TYRES has partnered with Hero Asia Cup 2017 hockey tournament as the ‘Co-Presenting’ Sponsor. The 10th edition of the quadrennial hockey championship will commence from October 11 to 22, 2017 at the Maulana Bhashani National Hockey Stadium in Dhaka, Bangladesh. Eight teams including Team India will be participating in the tournament. India will be facing Japan in the opening encounter on October 11, 2017.

“This is a great opportunity for TVS TYRES to reach out to a global audience. Hockey is a popular sport and we aim to build wider brand recall through such esteemed tournaments,” P Vijayaraghavan, Director, TVS Srichakra Ltd.

Earlier, TVS TYRES had associated with sporting events like Indian Premier League, Hockey India League, Asian Champions Trophy, Indian Super League and Cricket All Stars Series etc. TVS TYRES is the brand under which TVS Srichakra markets its tyre products.