JK Tyre & Industries Ltd, pioneers of radial tyres in India has added another feather to its cap, having received the “Brand of the Year” award at the 2015 World Branding Awards ceremony held at Kensington Palace in London recently. JK Tyre is the only brand in the Tyres category from India selected for this year’s awards. The World Branding Awards is the premier awards programme of the World Branding Forum.

Speaking on the occasion, Dr. Raghupati Singhania, Chairman and Managing Director, JK Tyre & Industries Ltd. said, “We are pleased to receive the World Branding Forum’s Brand of the Year 2015 award. For the brand ‘JK Tyre’ winning this award at the World Branding Award celebrations is a strong validation & a testament of the hard work that has gone into building JK Tyre as a great brand and making it a household name. Selection of JK Tyre through rigorous evaluation, assessment & voting process, is a true reflection of the inherent brand strength of JK Tyre.”

The World Branding Forum is a registered global non-profit organisation. It aims to advance the standards, skills and education of the branding community for the betterment of the industry and consumers. Winners of the World Branding Awards are uniquely judged through three streams – Brand Valuation, Consumer Market Research and Public Online Voting.