Countdown is on for ATRC 2017, Asia’s premier conference on tyre and rubber, slated to be held from June 16-17, 2017, once again in Chennai, India’s automotive as well as tyre industry hub. Now into its 4th successful edition, the conference is one of the most anticipated events on tyre and rubber manufacturing technology.

The 4th edition of Asian Tyre and Rubber Conference (ATRC), Asia’s premier and most awaited biennial tyre and rubber event to be held from June 16-17, 2017, in Chennai, India’s most flourishing auto, tyre and auto-parts industry hub, has evoked tremendous response from the national and international tyre and rubber community.
This time much attention is paid to building an outstanding conference program that provides a real-world experience and solutions. Organised by Tyre Asia and powered by Asian Business Media (ABM), the two-day event combines dedicated special presentations, keynote addresses and panel discussions.
Says Zachariah George, Convenor, ATRC 2017: “The conference, themed Breakthrough Technology for Sustainable Future, presents the most ideal platform to share ideas and engage in networking opportunity unrivalled within the tyre manufacturing sector in Asia.”

Well-planned programes

Hyatt Regency in the heart of the city is the venue of the two-day conference. ATRC is for all those who matter in the tyre and rubber industries such as: Chairmen, CEOs, COOs, MDs, Technical and R&D Heads, Key Account Managers, Consultants, Business Directors, Senior Executives, Scientists, Engineers and the like.
The conference theme has been carefully chosen to reflect the ground realities that the industry experiences today and the relevance of sustainable technology development.
The line-up of speakers represents the best in the global tyre industry. Every paper offers great knowledge takeaways.

Looking back

ATRC 2015, the previous edition of the event, concluded on a grand scale laying the stress on a concerted effort to ensure sustainability – both economic and environmental – while focusing on innovative technology in pursuing growth. The third edition turned out to be Asia’s biggest tyre industry convergence. The event, lived up to the reputation of all concerned and was widely acclaimed for the quality of the presentations, speakers and overall organisational efficiency.
ATRC 2015 laid stress on a concerted effort to ensure sustainability – both economic and environmental – while focusing on innovative technology in pursuing growth. Speakers included leading experts from Bridgestone, Hyundai, VMI Holland and a range of renowned global companies, tyre industry organisations and universities. The theme, Technological &Innovative Excellence in Green Manufacturing for Sustainable Growth, sparked off highly interesting presentations and interactions that spread across six Technical Sessions on June 12 and 13, 2015.
Former Chief of the Indian Army and Chairman, Chief of Staff, General Bikram Singh PVSM, UYSM, AVSM, SM, VSM (Retd.) inaugurated the two-day conference at Hyatt Regency in Chennai, India. His inspiring talk on corporate leadership set the tone of the conference. Harm Voortman, CEO of VMI Netherlands, Ashoke Karmokar of Bridgestone, Japan, MP Kanjolia, JK Tyre and Industries, T. Sarangarajan, Vice President (Production), Hyundai Motor India, also spoke at the Inaugural Session.
VMI Holland BV, the Corporate Sponsor of the 2015 event, and will continue to be the Corporate Sponsor for ATRC 2017 and 2019 as well. About 200 delegates took part in the event. The six Technical Sessions saw active interaction between the speakers and the houseful delegates. The Cultural Programes on the first evening included an enchanting musical trip right into the night.


Harm Voortman,President & CEO, VMI Holland: “Now ATRC has emerged as a world class conference and the papers were excellent and profile of the delegates outstanding. Well, we just can’t miss this event.”
T. Sarangarajan,VP-Production, Hyundai Motor India Ltd.: “I am very happy to have participated in the inaugural session of ATRC 2015. I take this opportunity to the team for the way you had organized the conference. It was indeed a grand one.”
Surender Singh Kandhari, Chairman, Al Dobowi Group, Dubai: “I am very happy to be part of this conference. They have done a fantastic job – very professional. I learn a lot every time I come to ATRC and I enjoy meeting a lot of people. It is definitely a good platform for tyre and rubber industries.”
Ashoke Karmokar, Fellow (Manager), Central Research, Bridgestone Corporation, Japan: “The conference was cordially co-ordinated, informative and interactive.”
Tai Qisheng, Group Strategy Manager, GIIB, Malaysia: “The quality of speakers, presentations and organisation was excellent. The conference was beneficial for business networking, renewing and meeting old contacts and improving knowledge.”
Gerry Potts, President & CEO, TMSI (MESNAC), USA: “There was such a variety of papers at the conference. Usually we see only mechanics or chemistry, but here we saw a mixture of subjects and I could learn a lot from various kinds of backgrounds. My wishes for the next ATRC and I would be happy to attend that also.”
Eduardo Salaorni, Director, Marangoni Meccanica, Italy
“We found ATRC full of different concepts, which are definitely helpful in understanding new and important markets, especially the Indian market. We got a lot of information related to our business activities.”
S. Prem Kumar, Manager – Technical, Apollo Tyres, India: “The speakers and the presentations were good, especially those by Dr. Gerald Potts, V. Krishnaram and Surender Singh Kandhari. The venue, the digital system, time management and overall organisation were very good. More technical papers related to process will be an added advantage.”
Sanatan Kundu, COO, TVS Tread, India: “The conference was useful for improving knowledge. The general environment and arrangements were good. Topics that could be included in ATRC 2017: Recent developments in Materials and Machinery. More development-related papers could be included.”
For details, contact: Zachariah George, Conference Chairman. Tel : +91-44-24490463. Mobile :+91-9840117616. Email: [email protected]
Antony Powath, Vice President (Marketing) Tel : +91-22-24600843. Mobile : +91-9833 901586
Email: [email protected] / [email protected] Website: