Living up to its reputation as a world class conference, ATRC 2017 will have a line-up of renowned speakers from tyre and rubber industry, highly interesting presentations, Technical Sessions chaired by leading industry experts and lively interactions centred around the conference theme: “Breakthrough Technology for Sustainable Future”

Preparations are in full swing for the fourth edition of The Asian Tyre& Rubber Conference (ATRC), Asia’s premier conference on tyres, being held on June 16-17, 2017at Hyatt Regency, Chennai.
This biennial event is organised by Tyre Asia, Asia’s largest selling bi-monthly magazine on tyre, published by the Asian Business Media (ABM).
“Breakthrough Technology for Sustainable Future” is the theme of ATRC 2017 which reflects the conference’s focus on cutting edge manufacturing technology that sustains the industry as well as environment.

Distinguished speakers

ATRC 2017 will have a line-up of renowned speakers from tyre and rubber industry. The choice of papers have been carefully done to follow the theme of the conference.
The list of speakers currently includes Harm Voortman, President and CEO of VMI, Holland, Mike Norman, VMI, Holland, EdoardoSalaorni, Director, Marangoni Meccanica, Italy, Dr. Dieter Barz, Altracon, Germany, Colin Clarke, Struktol, Germany, Jan-Mar Kop, Inmess, Germany, AzitaEftekhary, Rubber Ind. Eng. & Research Company, Iran, Ajith Kumar, Rubber Board, India, Rajiv Budhraja, ATMA, India, Suvarna, Bainite Machines, India, Peter Haan, Siemens, Germany, and David Stevens, TRIB, USA, Mario Goldmann, Zeiss Group, Germany, Hauke Paul, Electronic Systems, Italy, and Jonathan Darab, Director for the Global Center for Automotive Performance Simulation (GCAPS).
The presentations will cover every aspect of tyre manufacturing technology. The emphasis is on green technology that can sustain the industry’s long-term growth.
Technical Sessions are being formatted so as to group presentations that deal with a particular segment of manufacturing technology. The Sessions will be chaired by leading industry experts from top tyre companies like MRF, Apollo, Ceat and JK Tyre among others.
“As proved in our earlier editions, everything about the conference will be of the highest standards. It will offer the best in both style and substance,” says Zachariah George, Chairman, ATRC.
“ The selection of the theme, the profile of the speakers and the choice of the papers are the most important areas of ATRC. The line-up is of high standard. The list of speakers include some of the best minds in the industry,” he adds.

Networking opportunity

ATRC is for all those who matter to the tyre and rubber industries: Chairman, CEO, MD, COO, Technical Heads, R&D Heads, Key Account Managers, Consultants, Business Directors, Senior Executives Raw Material & Reinforcement, Scientists and Engineers among others.
Held every two years, the ATRC is dedicated exclusively to tyre makers and those that serve the industry. Much attention is paid to building an outstanding conference program that provides a real-world experience and solutions.
The two-day event combines dedicated special presentations, keynote addresses and panel discussions. The conference presents the most ideal platform to share ideas and engage in networking opportunity unrivalled within the tyre manufacturing sector in Asia.
VMI, Holland, is the Corporate Sponsor of the event. Marangoni Meccanica, TRM Tyre Retreading Machinery, Italy, Mesnac, China, HF Tire Tech Group, Germany, BKT, India, and Bainite Machinery, India, are the Co-Sponsors. Inmess, Germany, is the Tea & Coffee Sponsor and Struktol, Germany, is the Lanyard Sponsor.
Early bird offer for delegates and corporate groups is open till March 31, 2017. For more information and registration, visit

Glimpses of ATRC 2015

The third ediction of ATRC 2015 held in Chennai lived up to the reputation ATRC has already created for impeccable organisaiton and the quality of speakers and their papers.
A truley global line-up of speakers and participating companies made ATRC 2015 one of the most meaningful international tyre conferences. The conference was inaugurated by General Bikram Singh (Retd.), former Chief of the Indian Army and Chairman, Chiefs of Staff.
Speakers included leading experts from Bridgestone, Hyundai, VMI Holland and a range of global companies, tyre industry organisaitons and universities. The theme “Technological & Innovative Excellence in Green Manufacturing for Sustainable Growth” sparked off highly interesting presentations and interactions that spread across six Technical Sessions.
The general feedback of delegates on the success of ATRC 2015 was aptly summed up by Harm Voortman, President & CEO, VMI, who said: “Now ATRC has emerged as a world class conference and the papers were excellent and profile of the delegates outstanding. Well, we just can’t miss this event.”