To promote eco-friendly sustainable rubber production, General Motors has committed itself to sourcing original equipment tyres produced from sustainable natural rubber. The vehicle manufacturer views this step as an industry-first and says its aim is to help drive the industry toward net-zero deforestation and uphold human and labour rights.
GM believes that sourcing tyres produced using sustainable natural rubber has a number of community, business and environmental benefits, which include preserving and restoring primary forests that are critical to addressing climate change, improving yield and quality for natural rubber farmers, mitigating business risk related to supply chain sourcing and performance and helping assure long-term availability of a key commodity.
“GM will be working with tyre suppliers, governments, rubber industry associations and environmental NGOs to drive alignment and reduce supply chain complexity. GM is also working with suppliers such as Bridgestone, Continental, Goodyear and Michelin to develop appropriate transparency into natural rubber and ensure its traceability throughout the supply chain,” the company says in a Press release.