It seems, Football is helping Apollo Tyres score with its consumers across geographies. The tyre major will have exposure in nearly 200 English Premiere League (EPL) and Bundesliga matches in this season. The tyre major’s association with Manchester United Football Club and recently, with Crystal Palace Football Club, as their Official Tyre Partner, has provided the impetus to the company’s global growth journey. As per a third party research, Apollo Tyres has reached out to over a billion viewers across geographies in the last season alone.
“We continue to focus on driving our growth agenda and football remains a key element of that strategy. It’s wide following and fast adoption, also in India, has helped us tremendously in increasing Apollo Tyres’ visibility globally,” said Marco Paracciani, Chief Retail and Marketing Officer, Apollo Tyres Limited.
“In the just started season, Apollo Tyres has notched up its visibility, by making the brand visible in over 50 per cent of all EPL matches, thereby furthering it’s brand presence around the world. In Germany, the largest European tyre market, Apollo Tyres continues to have its presence felt in the Bundesliga, with its association with Borussia Monchengladbach, one of the oldest and well-known German Clubs playing in this league,” a statement from the company said.
Several campaigns have been created by Apollo Tyres to engage with the youth and the football fans world over. The company is also one of the very few to use Augmented Reality platform effectively to engage with the football enthusiasts. Taking the association with Manchester United to the next level, Apollo launched the special edition dual branded — Apollo and Man Utd — tyres for the football fans in the United Kingdom, Thailand, India and the Middle East region.