The Deen Dayal Upadhyaya Grameen Kaushalya Yojana (DDU-GKY) is the placement-led skill training initiative of the Ministry of Rural Development (MoRD) in India that invests in training of a job-ready, skilled workforce, transforming poor rural Indian youth into skilled productive employees with a view to empower industry with the right manpower for success and growth. DDU-GKY is also eager to partner with large employers who have their own credible training programs, by sharing training costs, leading to EBIDTA savings. This way, not only the industry will have a talent pool trained, but will also save on training and induction costs.
The industry can engage with DDU-GKY directly in three ways-Champion Employers, Captive Employers and through Industry Internships.
Employers who can train and place 5,000 or more rural poor youth in 2 years are eligible to partner with DDU-GKY as ‘Champion Employers’. Subsequently, during the tenure of the MoU, they need to train and employ or place a minimum of 2,500 rural youth annually.
Businesses who can employ 500 or more in their own organization or one of their subsidiaries and have suitable in-house training facilities are eligible to partner with DDU-GKY as Captive Employers.
Both Champion Employers and Captive Employers need to convert or set-up co-branded Training Centres conforming to DDU-GKY Champion Employer norms. DDU-GKY sanctions a grant as per project norms, towards the cost of training (with central and state shares as mandated in the Standard Operating Procedures (SOPs).
A skilled labour intensive business which needs to add workforce to scale but does not have any training facilities can engage with DDU-GKY in the Industrial Internship mode. Herein, DDU-GKY ensures access and retention of candidates for a period of 12 months by providing financial support. RSDC urges Industry to employ the trained candidate, post completion of 12 months of Internship, as per the minimum wages of that state.