The inaugural edition of #BadRoadBuddies, an off-roading event organised by leading tyre maker, Apollo Tyres, came to a scintillating finish in Goa on March 3, 2019.
A first of its kind event by any tyre manufacturing company, Apollo Tyres aims at building #BadRoadBuddies as a robust community of SUV owners/drivers.
The community of nearly 50 off-roaders, social media influencers and journalists from different parts of India were joined in the final leg of the drive by Sachin Tendulkar, brand ambassador for Apollo Tyres, Onkar S Kanwar, Chairman, and Neeraj Kanwar, Vice Chairman and MD, respectively of Apollo Tyres Ltd. Sachin Tendulkar and Neeraj Kanwar also went for a quick off-roading on multiple tracks.
The inaugural edition, spread over two days, saw a cavalcade of nearly 100 vehicles fitted with Apollo Apterra tyres travelling from Goa to Dandeli, and back, passing through some of the natural and man-made off-roading tracks.
Speaking on the occasion, Neeraj Kanwar said: “We wanted to provide budding off-roaders and enthusiasts a platform to come together and discover the roads less travelled across the vast Indian terrain. Bad Road Buddies is a special initiative curated by Apollo Tyres for them. We are extremely excited about our first edition of #BadRoadBuddies. This would also help the off-roaders experience the Apollo Apterra tyres, which are designed to tackle the rough roads with ease, making the journey more thrilling.”