Nexen Tire has opened a central research center in Seoul that will serve as its global hub for research & development. Nexen has invested more than $171 million (200 billion KRW) in this 10-storey `Nexen UniverCity.’
The workspace has been designed as an open innovation environment to maximize concentration and teamwork. To help pave the way for smarter technology, various facilities include a research and development (R&D) center that can predict and implement optimal performances such as OE/RE product manufacturing, AI technology and virtual tyre technique, a performance research center to evaluate the performance of tyres and vehicles, and a material research center to analyze diverse nano and macro dimensions on various materials.
With the establishment of these facilities, Nexen Tire plans to advance its R&D capabilities by responding quickly to the rapidly changing market as well as the particular demands of the local and global automotive industry, the company says in a Press release.