Leveraging its association with the sporting legend, Sachin Tendulkar, Apollo Tyres has launched a corporate advertising campaign, “Ganga: the River of People”, covering television, digital, print and cinema media. A R Rahman, legendary Indian Music Director, Composer, Musician and Singer, has specially composed and sung a song for this television commercial (TVC).
“Apollo Tyres’ new TVC marries what brand Apollo, Sachin and Ganga symbolise — the spirit that keeps India on the move towards progress. The track composed by A R Rahman brings alive the spirit beautifully and makes for a memorable piece,” Apollo says in a Press release.
“The essence of brand Apollo is the spirit of ‘go the distance’. It motivates people to leave no stone unturned in realising their goals and ambitions, of giving their all to achieve what they have set out to, and keep going. While the company’s tyres become a means of achieving ambitions, progress, and realising dreams for the consumers,” the company adds.