Apollo Tyres Ltd opened India’s first full-service farm/agriculture tyre outlet in Satana, Nashik, in the western Indian state of Maharashtra.
The Apollo Farm Zone was inaugurated by Rajesh Dahiya, Group Head, Sales & Marketing, Apollo Tyres Ltd. While similar service outlets does exist for passenger vehicle and commercial vehicle tyres, farm tyres have not received adequate attention in terms of state-of-the-art service centres, trained personnel and a pleasing service environment.
The Apollo Farm Zone will be the first one to have an automatic tyre changer, a proper tyre display, and an Agronomist to guide the farmers in the tyre selection process. The farmers can sit and relax, while their tyres get changed/ serviced.
The Farm Zone will be equipped with an automatic tyre inflator to measure the right amount of inflation pressure. Also available would be the professional repair kits for best repair of the punctures or any other damages to the tyres.
Nashik was chosen for the first Apollo Farm Zone as it is a prominent agriculture location, with vast grape orchards and Asia’s largest onion mandi. Farmers in this region are progressive and high on mechanisation.
Farm segment contributes nearly 8-10% to Apollo Tyres Indian revenues. The company is a leading supplier to the OEMs in this segment with its technologically advanced products.