Catering to the growing demand for the pick-up trucks in India, leading tyre major Apollo Tyres introduced Endumaxx brand of tyres for this segment of vehicles. As per company estimates, the light truck radial category has a potential of 112,000 tyres per month in India, and it is growing at a much faster pace than any other segment.

Designed and developed at the company’s Global R&D Centre, Asia in Chennai to suit the application and terrain requirements, the EnduMaxx LT tyres have been tested extensively for more than a year before being introduced. Being produced out of Apollo Tyres’ Vadodara plant, the company will be catering to the entire market in this segment with a capacity of 80,000 tyres per month.

Apollo EnduMaxx LT tyres would be available for vehicles like Mahindra Bolero & Maxitruck, Ashok Leyland Dost & Dost+ and Tata Xenon & Yodha. This segment of vehicles grew the fastest, by 20%, in the light commercial vehicle category in India, due to the operational economics in the pick-up segment, improved connectivity with the hub and spoke model and uptick in rural demand.

Commenting on the launch, Satish Sharma, President, Asia Pacific, Middle East & Africa, Apollo Tyres Ltd, said: “Being the leaders in the commercial vehicle segment, we were looking at gaining leadership in the pick-up vehicle segment as well. A cross-functional team comprising members from R&D, Manufacturing, Service, Business Quality and Marketing identified the gaps, which, along with our existing product experience, helped in developing the new product to suite the Indian market requirements. We are confident of gaining leadership in the pick-up vehicle segment as well with the EnduMaxx brand.”