BMW Group has joined the Executive Committee of newly-founded Global Platform for Sustainable Natural Rubber (GPSNR). The BMW Group is the only automobile company represented on the Executive Committee. The automotive industry is one of the world’s largest consumers of natural rubber.

“The BMW Group only purchases natural rubber indirectly. However, since transparency and sustainability throughout the value chain are an integral part of the company’s philosophy, it has taken steps over the years requiring greater sustainability from tyre manufacturers. The BMW Group alone needs around 24,000 tonnes of natural rubber per year for vehicle tyres,” BMW says in a Press release.

The GPSNR was initiated by the CEOs of the Tyre Industry Project (TIP), a forum created by the World Business Council for Sustainable Development (WBCSD), to address issues such as conditions for rubber farmers, deforestation and land-grabbing, while working to ensure responsible sourcing of natural rubber.

Over 200 of the world’s leading companies work together in the WBCDS to drive progress in the field of sustainable development.

All GPSNR founding members have committed to improve social and environmental conditions for cultivation and urge their business partners towards more sustainability. Additional measures will be implemented to combat deforestation and ensure greater supply chain transparency, BMW adds.