Goodyear Dunlop has appointed Dave Plummer into the role of Sales & Marketing Manager Motorcycle UK and Ireland. He will focus on leading the already strong team to deliver sustainable and profitable growth for the business.

Plummer brings with him a wealth of experience in the motorcycle industry, joining Goodyear from Scorpion Automotive where he headed up the Motorcycle division. He held various positions at Kawasaki UK, Ducati (Moto Cinelli) and KTM UK where he was responsible for dealer development, marketing and distribution network activities. He then managed Sales and Marketing for Husky Sport before working with HVUK to establish a new retailer network for the Husqvarna brand as well as coordinating the racing activities.

He will be responsible for all customer channels for Dunlop Motorcycle tyres, including wholesale, retail and online as well as driving the dynamic marketing plan forward for the brand within the UK and Ireland, a statement said.

Talking about his appointment, Dave commented: “I am thrilled to be joining the Dunlop Motorcycle team, the role brings a new set of challenges for me in a demanding market and I am positive about delivering results for Dunlop and leading the talented team to success.