TVS Srichakra has launched the new brand TVS Eurogrip. TVS Srichakra is launching a portfolio of 19 premium tyres that include leading zero degree steel-belted radial tyres. With this, the company is targetting the needs of millennium customers.

The new brand is designed with global expertise, made in India and sold across the world. The company said that with the new brand it will strengthen its partnership with OEMs and create new benchmarks in the aftermarket. The new tyres can go up to 270 KMPH, said the company.