Hankook and the Russian Kontinental Hockey League (KHL), one of the largest ice hockey leagues in the world, have officially extended their partnership for the next three seasons until 2022 as KHL Championship Supplier and Official tire partner. The KHL is one of the top sports events in Belarus, China, Finland, Kazakhstan, Lithuania, and Russia where the games are held.
Hankook will support the KHL and provide ice hockey fans with numerous events this season which has a total of 744 games, including the playoffs and the All-Stars-Week. In addition, Hankook will again give more than 10,000 fans
the opportunity to attend KHL games during the coming seasons through campaigns via social networks. The extension of the contract demonstrates the strong relationship that has existed between Hankook and KHL since 2017.
The contract was signed before the opening match in the Russian capital between the current champion ZSKA Moscow and HK Awangard Omsk in the ZSKA Arena. The document was signed by Han-Jun Kim, President of Hankook Tire Europe and Dimitry Chernyshenko, President of KHL.
“Hankook is involved in top sport across the world, including ice hockey as the clear number one sport in
Russia. As a premium brand we are always looking for premium partners. The KHL is such a premium
partner in Russia therefore our company is proud to continue to be an official partner of KHL. Safety and
Driving Emotion are values that we not only aim to convey through our products, but also to the ice
hockey fans and KHL teams through this sponsorship,” says Han-Jun Kim, President of Hankook Tire
“As one of the major global tire makers, Hankook is sharing our passion for winter sports ice hockey. We
have common goals in terms of safety and commitment, which will be further strengthened and expanded
with our strategic partnership. Thanks to Hankook initiatives, over 10,000 fans have already had the
opportunity to attend KHL games. Hankook is sponsoring KHL for the fourth time and this is the twelfth
season together,” says Dimitry Chernyshenko, President of KHL.