Apollo Tyres has launched all-terrain Apollo Apterra AT2 SUV tyre. The new tyre complements Apollo’s existing Apterra range including specialised Highway Luxury (HL), Highway Terrain (HT), High Performance (HP) and the All Terrain (AT) tyres for the SUVs. The tyre will be produced at the company’s Vadodara unit in Gujarat, India and was tested in South Africa before being introduced.
It was designed and developed as a collaborative effort between the two Global R& D Centres — in Enschede, the Netherlands and in Chennai, India — and a cross-functional team comprising members from R&D, Manufacturing, Service, Business Quality and Marketing,
Satish Sharma, President, Asia Pacific, Middle East & Africa (APMEA), Apollo Tyres, said, “We are sharpening our focus on the SUV segment in India, with specialised tyres for different terrains, as this vehicle segment is growing faster than passenger cars. The excellent test results, and the global efforts that have gone into developing the Apollo Apterra AT2, gives us the confidence that this tyre will set a new benchmark in the all-terrain tyre space, and will further propel our leadership in the SUV segment.”
The company is looking at catering to the all-terrain market of approximately 15,000 tyres/month in India and is introducing eight sizes in phase 1, which are targeted towards vehicle like Endeavour, Fortuner, Pajero, Force One, Scorpio, XUV 500, Hexa and others. Another six sizes of Apollo Apterra AT2 would be launched in phase II, and together, the range will cover over 90 percent of the all-terrain vehicle market.