As per the latest list of price comparison site Rezulteo, Michelin is the most searched tyre brand on Google in Europe. The website studied the popularity of tyre brands in Europe using Google search volume data for tyre manufacturers in each country from August 1, 2018 to July 31, 2019. The study took “brand name” + “tyre” queries in the official languages of each European country into account, a news report said.
Michelin is a French tyre manufacturer based in Clermont-Ferrand in the Auvergne-Rhône-Alpes région of France. With seven R&D centres in different parts of the world, 69 tyre manufacturing facilities and sales agencies in 171 countries, the Michelin Group has a strong foothold on every continent. In addition to the Michelin brand, it also owns the BFGoodrich, Kleber, Tigar, Riken, Kormoran and Uniroyal (in North America) tyre brands.