Yokohama Rubber Company has won all three of the New Products Awards in the Tyre and Related Product category at the 2019 SEMA Show in Las Vegas from November 5–8. The company displayed the global flagship ADVAN brand and its GEOLANDAR brand of tyres for SUVs and pickup trucks.

The GEOLANDAR X-AT was named the winner in the Best New Tire and Related Product category. The two Runner-up Awards in the same category also went to YOKOHAMA tyres—the GEOLANDAR X-CV highway terrain tyres for high-performance crossover SUVs, and the ADVAN APEX V601*2, an ultra-high performance summer tyre. The GEOLANDAR X-CV delivers a safe, comfortable and economic ride and has received the M+S (mud & snow) designation indicating suitability for driving in a sudden snowfall. The ADVAN APEX V601 was developed specifically for the North American market and features the latest high-performance tire technologies as well as an asymmetric tread pattern reminiscent of that first used on one of the company’s most historically important tyres, the YOKOHAMA A008.

Yokohama Rubber is accelerating the introduction of new products and has already launched nine new products in North America in 2019.